A Manifesto for Integrating Social Media Into Marketing By Brian Solis, FutureWorks PR The future of communications requires marketers to master a new arsenal of tools for connecting with customers.
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Microsoft Advertising Helps Marketers Engage Dynamic, Elusive Audiences As marketers adopt new marketing channels, measures and media mixes, they’re discovering just how ineffective their old methods have become. Reach has given way to relevance. Engagement has taken the place of exposure. And one-way messaging to the masses has become a dialogue between audience members (which may or may not even include the voice of the brand).

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The New Brand Dialogue
Marketing 2.0
Strategy 2.0

Listening and Participating
Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad and ugly of how customers use and perceive brands, your company and even your employees. In today’s world, it is increasingly critical to understand your specific customer needs and to build business relationships both on a local and global basis.
PerformVolume 1, 5/19/2008